Examples of Successful Content Clusters in Different Sectors

We’ve discussed what topic clusters and pillar pages are, why they’re important for search engines, and how you can implement your own, but now let’s explore some of our favourite examples of the topic cluster model.

We asked our colleagues and people with industry expertise to let us know their favourites within the education, health, finance and tech sectors. What do they like about them? What sets them apart? Is it the quality content? The intelligent approach to internal links? Or something else entirely?

Before we get started, we’ve recently created a video discussing some of these great topic cluster examples. So if you prefer to watch rather than read, here it is:

Play

Now, let’s get started exploring our favourite topic cluster examples.

Education Topic Cluster Examples

I Want To Learn Japanese

We start with one of the most comprehensive topic clusters we’ve ever seen, I Want to Learn Japanese from Tofugu.

Tofugu’s stated goals are:

“to reach Japanese fluency as directly as possible. Unlike a teacher or a textbook, we have the freedom to be ruthless in the path we take to get there.
There are no tests or quizzes to take. You don’t have to move at the speed of the slowest learner in your group. All you need to do is follow each step, do the work, and progress.
Just keep in mind that because of this, some steps may seem counterintuitive. They may even seem slow compared to other methods, but everything has been carefully selected to get you to the finish line faster and more efficiently.”

How to Start a Podcast

How to Start a Podcast from Buzzsprout is a much simpler and digestible educational topic cluster compared to Tofugu, but it’s no less comprehensive.

This topic cluster is broken down into 10 easy steps that follow a logical and simple process as part of an online course. Each section is broken down into bullet points and short, snappy sentences that make it easy to digest. Images and video content provide further information at a glance.

Tech Topic Cluster Examples

What is a Chatbot? The Ultimate Guide

Drift has created the Ultimate Guide to Chatbots, which is a great topic cluster example, especially when it comes to converting users.

The final flourish? Offering a clear link to their ROI tool at the bottom of the copy that shows prospective customers how much money they may be missing out on by not using their tech. Drift has excellent internal linking to the main cluster pillar page, which gives it plenty of prominence on the site and makes it easy for search engines to find and crawl it.

Search Engine Journal: Link Building Guide

The sheer scale of Search Engine Journal’s Link Building Guide Topic Cluster is something to behold.

CoSchedule: What is Marketing?

Like the Search Engine Journal example above, CoSchedule has chosen a broad topic for this extensive topic cluster.

This topic cluster makes great use of the sticky menu on the left and jump links make it easy for the user to navigate what is, in reality, a big piece of content.

Health Topic Cluster Examples

The Atlantic: Population Healthier

If there’s a prize in this list for memorable design, usability, and engaging content then Population Healthier from The Atlantic must surely win it.

For more information about topic clusters, including how to create them and the strategy behind it explore our other cluster pages below:

• What is Topical Authority and How Do You Build It?
• A Step-by-Step Guide to Creating a Topic Cluster Strategy
• The Importance of Pillar Pages and Topic Clusters for SEO
• How to Choose the Right Keywords for Your Topic Clusters
• Strategies for Structuring and Interlinking Topic Clusters